Is it just another gimmick to exploit the healthy-eating desires of all the peoples? Is it a scam, like when that door-to-door slickster sold me that futuristic $1,700 vacuum cleaner I didn’t need? (gah! I was such an idiot back then).

Are Kellogg’s Brown Rice Krispies a gullible waste of a purchase?

Emmm. No.

First off, the ingredient label reads like a preschool party: Whole grain brown rice, sugar, 2% or less of salt, BHT for freshness. So ya, it really is delivering up some brown rice glory with its golden color and crispy texture that’s bolder than the regular kind. Some of the cereal bits even have that dark brown line that you see in raw brown rice.

You need to be feeding this to your greedy spawns, because they won’t know the difference compared to the regular stuff. It tastes exactly like the original, but with brown rice and gluten-free benefits (if you need that).

Parenting Tip: If your know-it-all kid (eh-em, Greedy Kid #1) decides to bitch about brown rice cereal without even tasting it first? Go tell them to buy some cereal with their own damn money.

BROWN RICE NOTES

• Price Paid: $2.99 on sale for 12-ounce box
• Serving Size: 1 cup
• Calories: 120
• Fat Calories: 10
• Total Fat: 1g
• Sodium: 190mg
• Carbs: 27g
• Fiber: 1g
• Sugars: less than 1g
• Protein: 3g

REACTIONS FROM THE TASTE TEST CREW

Health-hater Husband: Where’s the marshmallows?

Greedy Kid #1: Brown rice? I don’t want that. Give me the regular kind.

Greedy Kid #2: It tastes like regular Rice Krispies.

Greed Kid #3: I wanna make some Rice Krispy treats with these.

Yum UP! to: A cereal powerhouse that (finally) caters to our health.

Yuck Down to: Vacuum cleaner rip offs.

View the complete Taste Test Directory and Fast Food Cheat Sheets.